Dried mangoes from the Philippines are considered by many to be the superior mango due to its sweet and sour nature, and are a popular souvenir for tourists to bring back home. However, existing packaging is generic and does not reflect the quality of the product. In this brandshift, a more giftable appearance was created to appeal to the gift-giving tradition of the demographics that visit the country while remaining accessible to a public that is hesitant to purchase more expensive products.
credits: student work produced at mica under the guidance of jennifer cole phillips
© Sarah Tan 2021