Dried mangoes from the Philippines are considered by many to be the superior mango due to its sweet and sour nature, and are a popular souvenir for tourists to bring back home. However, existing packaging is generic and does not reflect the quality of the product. In this brandshift, a fresh design was created to appeal to the gift-giving tradition of the demographics that visit the country while remaining accessible to a public that is hesitant to purchase more expensive products.

credits: student work produced at mica under the guidance of jennifer cole phillips

Branding

Guimaras

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