Modan is a small publisher specializing in Japanese modernist literature, with an emphasis on works produced during the Taisho (1912–1926) and early Showa (1926–1945) period. The name, a loanword of modern, is derived from the modernist aesthetic that permeated culture on all levels in pre-war Japan. 

The aesthetic also serves as the inspiration for the visual language of the brand, which aims to introduce these classics to a newer audience.

credits: Student work produced at MICA under the guidance of Andrew Walters

Branding, book design

Modan

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modan_cover_dancinggirlizu_yasunarikawabata
modan_cover_naomi_junichirotanizaki
modan_cover_modernology_wajirokon
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© Sarah Tan 2021