´╗┐Chief

Branding

A hypothetical rebrand for Chief, an exclusive network connecting women leaders as well as those on their way to the C-suite. 

A minimalist, straightforward design system was devised to reflect the upward trajectory that its members are about to take. 

 

(Student work produced at MICA under the guidance of Andrew Walters) 

chief_door_logo
chief_stationery_card
chief_note
chief_mug
Binder_v2-2
chief_invite_